June 12, 2017

Eternal Luxe, from lux aeterna – lat. Eternal Light.
Eternal for something that lasts forever.  Luxe, the French word for ‘luxury'. Our handmade luxury goods combine the effortlessness of Parisian chic with fearless American flair.  They are objects of desire that add a bold finishing touch to your personal style. Architecture inspires the look, texture and proportion of our pieces.  Our pared-down, thought provoking designs tastefully bend style and gender norms.


Phnam Bagley, Founder & Design Director
Born in Paris and based in San Francisco, Phnam has followed a unique career path as a designer specializing in consumer electronics, luxury and lifestyle products, packaging and spacecraft architecture. Her fearless sense of aesthetics, attention to detail and knowledge of manufacturing processes and sustainable technologies contribute to her eye-catching yet sophisticated designs. Equally important is her commitment to producing quality, timeless goods that can be handed down from generation to generation.


The Artisans
Eternal Luxe carefully selects the most skilled, local craftspeople to create its product lines. All artisans are trained at the prestigious Amblard Leather Atelier, the only US-based program for traditional leather crafting. Every product in our line is handmade by a single craftsperson who has mastered the fine art of patterning and hand stitching, and the rare skill of traditional finishing. What makes each Eternal Luxe product unique is the time, workmanship and creative investment of each artisan.

AIRGORA INTERVIEW // The Problem with Today's Luxury Brands

Interview by Leona Hu Hudelson of Airgora. Photography by Ben Kumata.

In a time where large logos, flashy materials and showy patterns may capture the attention of consumers, Parisian-born designer Phnam Bagley wants to return to the basics — the basics of high-quality craftsmanship and timeless beauty. That’s why she launched her own luxury goods business Eternal Luxe in 2012.

Based in San Francisco, Eternal Luxe produces leather goods handcrafted by local artisans using select materials and paying attention to the finest of details — details many of today’s luxury brands have forgotten, according to Bagley. The designs are inspired by architecture and also blend Parisian chic with American fearlessness. The result is an intricate balance of effortless beauty and meticulous precision.

But all of this requires a lot of hours and human skill. Bagley says one wallet may take 15 to 20 hours just to execute, but quality is not something she’s willing to sacrifice for the sake of time and money. To find out why she dedicates her time and efforts into this labor of love, we sat down with Bagley at her design studio in the Portrero Hill neighborhood of San Francisco to talk inspiration, creative process, brands as status symbols, and more.